Tone Matters Most

Torsion Talk

Published on: 26/01/2026

Have you ever heard the phrase, “90% of what you say isn’t coming out of your mouth?” What’s being referred to is nonverbal communication; Haptics (touch), Kinesics (body movement/gestures), Proxemics (personal space), Oculesics (eye contact), Facial Expressions, Physical Appearance, Artifacts (objects/adornments), and Vocalics/Paralanguage (voice tone/pitch). When you have a CSR answering the phone the only nonverbal communication being used is vocalics or their tone. It’s not necessarily what they’re saying, but rather how they’re saying it. Of course, word choice matters in communication, but the delivery of those words matters more.

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The First Impression Matters: Investing in Quality CSRs for Your Garage Door Business

Torsion Talk

Published on: 26/01/2026

If you’re looking to grow your business, then investing in a quality CSR is one of the best ways to do it! In the garage door industry, your customer service representatives (CSRs) are the first impression potential customers have of your business. They are the direct line of communication, and oftentimes, they’re responsible for setting the tone with not only your customers but also with your technicians!

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